Marketing

At 1 BIG WEB Design Marketing and Consulting, we care deeply about keeping our clients and their customers safe online. Recently, banks and cybersecurity experts have issued a warning about a new fraud tactic that is spreading across the web. This scam involves fake reCAPTCHA...

When most business owners think about online reviews, they picture stars on Google and the occasional happy (or unhappy) customer comment. But what if I told you that reviews (and even more importantly, how you respond to them) could be one of the biggest factors in building...

If you’re a small business owner looking to stand out online, Google reviews can make a huge difference. Reviews don’t just build trust with potential customers. They also influence where your business shows up in local Google search results. In fact, businesses with...

When building a successful business, you often hear about the importance of branding and marketing. These terms are frequently used together (and sometimes even interchangeably) but they are not the same. In fact, understanding the difference between branding and marketing is...

In today’s fast-paced and often unpredictable economic landscape, many business owners fixate on stock market trends, hoping to time their next big financial move or investment. But if there’s one lesson we’ve learned over the years at 1 BIG WEB Design Marketing And...

The way people spend their money is always evolving and 2025 is no different. But while economic headlines may talk about uncertainty, small business owners should know this: consumers are still spending. They’re just doing it more thoughtfully and with higher...

Despite talk of inflation, rising costs, and economic uncertainty, there’s one fact that should energize small business owners: shoppers are still spending. While they may be more selective with their purchases, consumers haven’t stopped buying. They’re just looking for more...

When the economy gets shaky, many businesses instinctively cut back on marketing. But in uncertain times, smart marketing isn’t a luxury.It’s a lifeline.Here are five savvy marketing moves to make when the economy is wobbling:1. Double Down on Your Core AudienceIn tough...

In an economy full of ups, downs, and tariff yo-yo games, one challenge keeps local business owners up at night: how to deal with rising costs without driving away loyal customers.Whether it’s vendor price hikes, increased shipping fees, or higher utility bills, the pressure...