Beyond the Stock Market: Building a Resilient Brand Through Smart Web Design and SEO
In today’s fast-paced and often unpredictable economic landscape, many business owners fixate on stock market trends, hoping to time their next big financial move or investment. But if there’s one lesson we’ve learned over the years at 1 BIG WEB Design Marketing And...
2025 Consumer Spending Trends: What Small Business Owners Need to Know (and Do)
The way people spend their money is always evolving and 2025 is no different. But while economic headlines may talk about uncertainty, small business owners should know this: consumers are still spending. They’re just doing it more thoughtfully and with higher...
Small Business Owners: Shoppers Are Still Spending! Here’s How to Win Their Dollars
Despite talk of inflation, rising costs, and economic uncertainty, there’s one fact that should energize small business owners: shoppers are still spending. While they may be more selective with their purchases, consumers haven’t stopped buying. They’re just looking for more...
5 Smart Marketing Moves to Make When the Economy Is Wobbly
When the economy gets shaky, many businesses instinctively cut back on marketing. But in uncertain times, smart marketing isn’t a luxury.It’s a lifeline.Here are five savvy marketing moves to make when the economy is wobbling:1. Double Down on Your Core AudienceIn tough...
How to Handle Rising Costs Without Losing Customers
In an economy full of ups, downs, and tariff yo-yo games, one challenge keeps local business owners up at night: how to deal with rising costs without driving away loyal customers.Whether it’s vendor price hikes, increased shipping fees, or higher utility bills, the pressure...
Your Logo Isn’t Your Brand: What Branding Really Means for Small Business
At 1 BIG WEB Design Marketing And Consulting, we’ve seen it time and time again: small business owners invest in a logo and think the branding job is done. But your brand is far more than just a clever design or catchy color scheme.While your logo is part of your brand, it’s...
The Consumer Wallet Is Selective, Not Closed: Smart Marketing Strategies for Today’s Market
In today’s economic landscape, headlines often highlight inflation, high interest rates, and cautious consumer behavior. But despite these challenges, one thing remains clear: consumers are still spending. They’re just being more selective about where and how they spend.At 1...
Consistent Branding Across Web & Social: Why It Matters More Than Ever
In today’s digital-first world, your brand isn’t just a logo or a tagline. It’s the entire experience your audience has with your business online. Whether someone discovers your company through Google, Instagram, or a random Facebook share, their first impression will be...
Visual Branding 101: How to Make Your Business Look Professional Online
In today’s competitive online landscape, your visual brand is often your first impression and in many cases, your only one. Before a customer picks up the phone or walks through your door, they’ve likely checked out your website, social media profiles, or Google Business...
How to Build Brand Trust When Consumers Are Spending Less
When economic uncertainty hits or consumer confidence drops, businesses often face tighter wallets and tougher competition. But one thing that remains recession: Proof is trust. In fact, during lean times, trust becomes your most valuable currency.So how do you build that...
