If you’re a local business owner, one of the most valuable things you can do is make sure your business shows up on Google Maps. Whether someone’s searching for a nearby service, a restaurant, or a store, Google Maps is often the first place people turn. If your business isn’t listed, or if it’s listed incorrectly, you could be missing out on customers every day.
Here’s how to make sure your business shows up and stands out on Google Maps.
1. Create or Claim Your Google Business Profile
The first step is to either create a new Google Business Profile or claim an existing one. This is the official listing Google uses to show businesses in local search results and Maps.
- Go to google.com/business
- Sign in with your Google account
- Search for your business name
- If it already exists, claim it. If not, follow the steps to add a new listing
You’ll need to verify your ownership, usually by submitting a video of the business location surroundings, proof that you have access to the location (unlocking the door), interior documentation, etc.
2. Enter Complete and Accurate Business Info
Once you’re verified, make sure all your information is correct:
- Business name
- Address (must be a physical location for Google Maps)
- Phone number
- Website
- Business category
- Hours of operation
Accuracy is critical. Google rewards businesses that provide consistent and complete data.
3. Add Photos of Your Business
Photos help build trust and make your listing more attractive. Upload pictures of:
- Your storefront or entrance
- Interior shots
- Products or services
- Team members (if relevant)
Businesses with photos receive more clicks and engagement than those without.
4. Get Google Reviews
Google Maps heavily favors businesses with good reviews. Ask happy customers to leave a review on your Google listing.
Tip: Respond to reviews (positive or negative) to show you’re active and value feedback.
5. Use Relevant Keywords in Your Profile
Your business description is an opportunity to include local keywords that describe what you do. For example:
“We’re a family-owned Italian restaurant in downtown San Diego offering fresh pasta, wood-fired pizza, and craft cocktails.”
This helps Google match your listing with relevant searches.
6. Post Regular Updates
You can use your Google Business Profile to post updates, offers, events, or announcements. It’s a great way to stay visible and engage potential customers right from the Maps listing.
7. Make Sure Your Website and Listings Match
Google likes consistency. Ensure your name, address, and phone number (NAP) are exactly the same on your website, social media, and other online directories.
8. Optimize for Mobile and Local SEO
Most people searching on Maps are on their phones. Make sure your website loads quickly, is mobile-friendly, and includes your city or neighborhood in the copy.
Want Help Getting Your Business Found?
At the end of the day, showing up on Google Maps isn’t just about being seen, it’s about being chosen. If you want help optimizing your Google Business Profile, improving your local SEO, or showing up more prominently in local search, 1 BIG WEB Design Marketing And Consulting can help.
Let’s get your business on the map…literally.
