What Every Local Business Needs to Know About Consumer Behavior
Understanding how people make purchasing decisions has always been crucial for business success—but in 2025, it’s more essential than ever. With rapid changes in technology, shifting economic concerns, and evolving customer expectations, local businesses need to stay ahead of...
How to Recession-Proof Your Website
Economic uncertainty is a reality many small businesses face, and when a recession hits, your website can either be a lifeline—or a liability.
At 1 BIG WEB Design Marketing And Consulting, we believe your website should be your hardest-working employee, especially during...
Why Ranking #1 on Google Isn’t the Most Important Thing Anymore
For years, “We want to rank #1 on Google” has been the most common request we hear from business owners. And while that goal made sense in the early days of SEO, the game has changed dramatically.
Here’s the truth: ranking #1 on Google is no longer the ultimate goal—and in...
Why Cutting Marketing in a Recession Is a Mistake (and What to Do Instead)
When the economy takes a dip, many businesses react the same way: cut costs—fast. And more often than not, marketing is the first thing to go.
On paper, that might make sense. Marketing may not seem as essential as payroll or inventory. But here’s the truth: cutting your...
The Power of Consistent Branding: How to Stand Out in a Crowded Market
In today’s digital world, attention is the new currency—and your brand is either cashing in or getting lost in the noise. With millions of websites, ads, and social media posts competing for a user’s attention, how can your business actually stand out online?
The answer?...
