When the economy gets shaky, many businesses instinctively cut back on marketing. But in uncertain times, smart marketing isn’t a luxury.
It’s a lifeline.
Here are five savvy marketing moves to make when the economy is wobbling:
1. Double Down on Your Core Audience
In tough times, not all customers are equal. Focus on your most loyal and profitable customers…Those who already trust your brand. Strengthen those relationships through personalized offers, “thank you” emails, exclusive discounts, or loyalty rewards. These are the folks most likely to keep buying when others pull back.
Pro Tip: Use your email list and CRM to segment and target high-value clients with tailored messages that show appreciation and meet their current needs.
2. Update and Optimize Your Google Business Profile
Your Google Business Profile is often the first impression potential customers get—especially when local search matters. Make sure your information is current, your photos are high-quality, and you’re actively responding to reviews.
Why it matters: During economic slowdowns, people become more cautious buyers. A polished profile with strong reviews builds instant trust.
3. Create Helpful, Problem-Solving Content
Shift your content strategy toward helping people solve real problems. Think FAQs, how-to guides, short-form videos, blog posts, or checklists. When consumers are more cautious with spending, they do more research before they buy. Providing useful content makes your brand part of that decision process.
Bonus: Good content also helps with SEO, so you’re more likely to show up in search results without paying for ads.
4. Audit Your Website for Clarity and Conversion
Is your website working as hard as it should? Now’s the time to make sure it’s not just pretty, but persuasive. Simplify your message, improve page load speed, check mobile responsiveness, and ensure your calls-to-action are crystal clear.
Small tweaks can lead to big gains. Especially when every visitor counts.
5. Stay Consistent on Social Media (Even If It’s Low Budget)
You don’t have to run expensive ad campaigns to stay top of mind. A consistent posting schedule with engaging, relevant content keeps your brand visible. Use Stories, Reels, and educational or behind-the-scenes posts to build connection and credibility.
Pro Tip: Mix value-driven content with soft promotional messages. Be real, be helpful, and be consistent.
Final Thoughts: Stay Active, Not Afraid
An uncertain economy doesn’t mean you should go silent. It means you need to be strategic. By focusing on trust, clarity, and relevance, your business can not only survive, but come out stronger.
Need help implementing any of the above? 1 BIG WEB Design Firm offers web design, marketing, and consulting services tailored to help local businesses thrive, even in uncertain times. Let’s chat about how we can support your next smart move.
Schedule your free consultation today!
