At 1 BIG WEB Design Marketing And Consulting, we know firsthand how important your website is to your business. It’s often the first impression potential customers get, and it can either build trust or send them running to your competitors. Even if your products or services are top-notch, poor website design can quietly sabotage your sales.
Here are 10 of the most common website design mistakes that may be costing you customers and how to fix them.
1. Slow Load Time
If your site takes more than 3 seconds to load, users are likely to bounce. A slow website isn’t just frustrating, it also hurts your search rankings. Optimize images, use caching tools, and choose a quality hosting provider to speed things up.
2. Confusing Navigation
Visitors shouldn’t have to click around like a maze to find what they’re looking for. Keep your navigation simple, intuitive, and consistent. A clear menu at the top of your site with no more than 5–7 main items is usually best.
3. Not Mobile-Friendly
Over half of all web traffic comes from smartphones. If your site doesn’t look good or function well on a mobile device, you’re losing customers. Responsive design is no longer optional…It’s a necessity.
4. Too Much Text, Not Enough Visuals
Walls of text can overwhelm your visitors. Break up content with images, icons, videos, and white space. People scan websites, so use short paragraphs, bullet points, and clear headlines.
5. No Clear Call-to-Action (CTA)
What do you want users to do? Call you? Book an appointment? Buy a product? Make it obvious. Place CTA buttons (like “Schedule a Free Consultation” or “Get a Quote”) in multiple spots across the site.
6. Outdated Design
If your website looks like it hasn’t been updated since 2010, it may send the wrong message. Modern, clean design builds trust and shows that your business is professional and up-to-date.
7. Poor Use of Color and Fonts
Hard-to-read fonts, clashing colors, or a lack of visual hierarchy can make your site feel unprofessional. Stick to 2–3 fonts and a color palette that reflects your brand while keeping readability in mind.
8. Missing Contact Information
If visitors can’t quickly find your phone number, email, or address, they’ll leave. Your contact info should be visible on every page (ideally in both the header and footer). A dedicated “Contact” page is essential.
9. No Trust Signals
Customer reviews, testimonials, certifications, and trust badges help reduce skepticism. If you’re not showing proof that others trust your business, you’re missing a huge opportunity to convert browsers into buyers.
10. Ignoring SEO Basics
A beautifully designed website is useless if no one can find it. Basic SEO elements like title tags, meta descriptions, alt text for images, and keyword-rich content help your site rank in Google and attract traffic.
Final Thoughts
Your website isn’t just a digital brochure…it’s your #1 salesperson. A bad design will quietly drive away potential customers before you ever get a chance to earn their business.
If your site suffers from any of these issues, we can help. At 1 BIG WEB Design Marketing And Consulting, we specialize in designing fast, mobile-friendly, high-converting websites for local businesses. Let’s turn your website into a tool that works for you—day and night.
Book a free consultation today.
